Brooke

Bicksler

Corporate Director of Revenue & Sales Strategy

Corporate Responsibility

Brooke Bicksler joins the company as the Corporate Director of Revenue Management, providing purposeful direction to future growth opportunities. She is focused on creating profitability throughout the portfolio by collaborating top line sales, marketing and revenue strategies to create bottom line growth.

Experience

Since stepping into the revenue management field in 2007, Ms. Bicksler has lead strategy at the hotel level, and also within both regional and corporate director capacities in primary, secondary and tertiary markets across multiple brands for both limited and full service properties. Prior to pursuing a career in revenue management, she served on the operations and sales team within the hotel industry.

Education

Ms. Bicksler holds a BS in Hospitality & Tourism Management from Virginia Tech.

Accomplishments

What Matters

What do clients value most after working with you?

Honesty and integrity – They know that I will be upfront, true to my word and will do my best to steer them in the right direction.

Where are you seeing opportunity today?

Creating a memorable guest experience – focus isn’t so much on the standard things you’d expect from a hotel, but on the feeling and experience the teams creates while the guest is there.

What makes Commonwealth Commercial different from other firms?

Living out the core values front and center.

What do you enjoy most about working at Commonwealth?

On the lodging side, it’s constant change and variety – there’s never a dull moment and always opportunities to improve.

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